It is safe to say that everyone has at least one give away. A tick, an eye twitch, maybe a smirk that someone can pick up on. It something that card players use to their advantage, interrogators play upon for information, and today’s guest on The Malliard Report has mastered the skill and capitalized on it. This week, Jim welcomes Dr. Dan Hill.
Dr. Dan Hill is…” an internationally recognized expert on the role of emotions in business, politics, sports, and popular culture, and has given keynote speeches in over 20 countries. He’s the founder and president of Sensory Logic, Inc., which pioneered the use of facial coding to scientifically capture and quantify emotions in business beginning in 1998 and has in the years since done consulting work for over half of the world’s top 100 business-to-consumer (B2C) oriented companies. Dan is the recipient of seven U.S. patents related to facial coding and is also a certified Facial Action Coding System (FACS) practitioner”
This is fantastic episode and we get to gain some insight in the unique way that facial decoding is used in marketing, politics, and even in the legal system. Dan shares his thoughts on some of the current events and the players involved while discussing their facial mannerisms and meanings. You can keep up with Dan and all that he does (podcaster, author, speaker, and much more) though his website sensorylogic.com and purchase his books through any major online retailer.
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