We have all been there. Perusing the aisles of our grocery store, glance down at our list and see olive oil. We make a turn past the potted meat, take an extra pass by the bakery again (those salted caramel double chocolate brownies keep calling to you) and then there we are face to face with rows and rows of olive oil. Extra virgin, cold-pressed, Spain, Italy, California, six dollars or forty dollars? What’s the difference between the oil here or that fancy specialty oil store down the street? It’s just olive oil, right? Why am I having an existential crisis in the middle of the frozen foods? Where are my salted caramel double chocolate brownies?
This week on The Malliard Report Jim welcomes a very special guest; renowned writer and foodie Larry Olmsted to the show to cover why there are so many options to things like olive oil, cuts of beef, and so many other foods. Larry Olmsted is known for his award-winning book (among many other awesome things) Real Food Fake Food that covers the swindle that happens to us almost every day in grocery stores and restaurants across the nation.
“Larry Olmsted is an award-winning journalist and author who has written several thousand articles for major newspapers and magazines worldwide over the past 20-plus years. He has been a print columnist for two of America’s three national newspapers, written for numerous specialized culinary publications, currently writes one of the most popular columns for Forbes online and was named one of the ‘10 Most Extreme U.S. Journalists.”
In Larry’s most recent book “Real Food, Fake Food brings readers into the unregulated food industry, revealing the shocking deception that extends from high-end foods like olive oil, wine, and Kobe beef to everyday staples such as coffee, honey, juice, and cheese. It’s a massive bait and switch where counterfeiting is rampant and where the consumer ultimately pays the price. Restaurants and retailers are equally suspect.”
Larry gives a ton of great insight on this episode and really shines some light onto a topic that most of us have no clue on. There is so much that we are missing out on in our shopping habits, and Larry pulls the veil back. You can head over to Larry’s website realfoodfakefood.com where you read more about his work, order his book, and much more. You can also follow Larry on Twitter @TravelFoodGuy. For all things Malliard make sure to head over to the website, malliard.com or follow via most social media outlets @malliard.